This year’s brief was from 60 Million Girls Foundation, a Montreal-based organization supporting education projects for girls around the globe. The brief presented to the teams was to help support the organization’s efforts by inviting Canadians to help fund the Mobile Learning Lab, a tablet-based platform that hosts interactive games, videos and tutorials, which are solar powered, making it especially useful in areas where access to electricity or WiFi may be limited.

THE IDEA:

26 WOMEN. 60 MILLION GIRLS.

Create a video set to the alphabet song, with each letter bringing up a name of a different woman who has changed the world throughout history and the modern era. It ends with the note that supporting women’s education doesn’t just improve the lives of girls themselves, but has an even bigger impact on the world around them.

CW: Robbie Percy